Focusing on customer satisfaction before, during and after their stay.

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The Project

We embarked on an integrated multi-channel marketing strategy designed to reach our target audiences across a variety of channels including social media, blog articles, emailers, SEO, PR strategies, PPC and inbound marketing.


The Challenge

To develop a thorough content plan that covers all areas of our content marketing strategy ensuring the message is consistent across all channels, yet is delivered in a relevant and appropriate manner. The integrated strategy highlights how and when customers are engaging with us, as well as the kinds of topics that would encourage them to consider getting in touch. The primary challenge to overcome for this project was the lack of organic traffic to the website. This challenge was overcome by creating campaign elements in a way that allowed our audience to link directly to the hotel landing pages.


The Outcome

As a result of our content marketing strategy, we helped Hallmark Hotels achieve a 30% year on year increase in website traffic every year for the past 7 years. 

Increase in Organic Traffic YOY
Non-Branded Keyphrase Ranking on Google
Inbound links generated
Increase in sessions over 5 years

Integrity and fun exist in equal measure

“We’ve been working with Cunning Plan Marketing for 5 years now and James has become an integral and valued part of our business. Having developed our digital strategy together, James and the Cunning Plan team work closely with us to deliver the very best results at all times. Alongside a reassuringly consultative style, Cunning Plan’s strengths lie in creativity, innovative design, a next generation / forward thinking approach, meeting deadlines and most importantly all within the agreed budget. I would whole heartedly recommend working with CP to any business that is looking for a true partnership where integrity and fun exist in equal measure to produce exemplary results.”

Vivien Slater, Sales & Marketing Director, Hallmark Hotels