To set up and support a hotel social media presence for the Hallmark Hotel group and devise a strategy to ensure ongoing growth and development. The key to the project was a sustainable plan that could be carried out by each hotel on a local level.
We manage the group's Facebook, Twitter, LinkedIn, Youtube and Instagram accounts. We develop a content strategy that aligns with current trends, events and group promotions whilst keeping our content original, creative and fun.
We monitor the social channels and manage community engagement to show the personality behind the brand.
We also worked with the individual hotels to develop a content strategy that was achievable alongside the numerous other responsibilities that come with working at a hotel. We introduced a clear structure for how each general manager could monitor, delegate, post and plan their social media presence, along with quarterly training sessions that kept Hallmark in the loop about the latest features, trends, and changes in the world of social media.
We continue to support the team by monitoring the networks and alerting them to comments or feedback to ensure a timely response.