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THE HARVEY CENTRE | YOUNG ESSEX FILMMAKER AWARD

THE HARVEY CENTRE | YOUNG ESSEX FILMMAKER AWARD

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The Harvey Centre wanted to increase the community outreach and build their presence amongst a younger audience, so we developed a campaign that would achieve both these goals.

By giving the students a public screening of their films at the local cinema, not only would they learn new skills but The Harvey Centre could host an event driving interest amongst younger people in the community.

THE FILMS

Harlow College ran a project during their autumn term for students to create a short horror movie. Cunning Plan created a detailed brief that the teachers communicated: the students had one month to write, film and edit their work while sending weekly updates with images for The Harvey Centre’s social channels.

There were eight teams in total, each creating their own films, posters and press releases. Every team met their deadline successfully ahead of the live public screening at Cineworld.

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THE DIGITAL WORK

While the students created their films, Cunning Plan developed a landing page on the centre’s website that would host all eight films along with a voting link so the public could watch and decide their favourite. The page was heavily promoted on The Harvey Centre’s social media channels with strategic advertising once the films were submitted.

Public engagement was strong with over 4,500 votes recorded in six days. The videos also garnered over 1,000 full views in that time, and more than 100 tickets were sold for the public screening.

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THE EVENT

Cineworld in the centre hosted the screening event, with Cunning Plan interviewing and filming the students to give the night a professional feel. Judges from the centre, college and local community were chosen to compliment the public vote.  You can watch how it all went here.

After the event a press release was sent to local media to promote the work The Harvey Centre had done alongside Harlow College.

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THE RESULT

Bryan Young, Centre Manager, The Harvey Centre: ‘Cunning Plan put together a brilliant campaign that achieved the goals we set out and more. I am really pleased with the amount of local people who got involved with this campaign and hope to build on this in the future.’

Lorraine Love, Lecturer, Harlow College: ‘The students learned a lot of new skills, how to work in a professional environment and how to work in a public space. Cunning Plan engaged the community and put on a brilliant event that will live long in our and the students’ memories.

Votes: 4,635

Tickets Sold: 112

Facebook Video Views: 42,081

PR Coverage: YourHarlow, Harlow Star

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