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Chuckie Egg lives on in AR Magazine cover

For those that remember Chuckie Egg on the ZX Spectrum, this morning brings exciting news (pun avoided). Along with the news of Obama’s re-election, Shortlist have produced an amazing augmented reality cover allowing readers to play the classic game.

Using the BlippAR app, just scan the cover and it animates the cover before allowing you to play the game itself.

Chuckie Egg - Short Magazine Cover        Short List Magazine Cover - Chuckie Egg

Admittedly more novelty than actual game (it’s pretty hard to play Chuckie Egg without a rubber keyboard) but a pretty fantastic bit of marketing.

BlippAR presents some interesting possibilities for adding excitement to flyers, posters and on pack promotions – our brains are  whirring with ideas…