We are celebrating this week after winning a
four-way pitch to become the agency of choice for Warrington’s Business
Improvement District (BID) project.
The place marketing campaign for Warrington
is part of a £1.8million investment that will improve services and
entertainment in the town – making Warrington town centre cleaner, greener and
a better place to shop, work and spend leisure time.
The BID proposal was approved last year and
promises to put Warrington firmly on the map thanks to a five-year business
plan, which includes marketing an exciting schedule of events, improved retail
support, more green spaces, enhanced safety and transport links and a suite of
services to help businesses thrive in the town.
Cunning Plan will work with the BID team to
promote Warrington Town Centre as a destination to over 100,000 residents within
a ten-mile radius of Warrington, increasing footfall through the promotion of a
single brand for the town. We have been tasked with creating a fully-integrated
marketing campaign that includes branding, website design and build, social
media management, content creation, stakeholder relations and PR.
Dawn McElroy, Chair of the Warrington BID
team said: “Since BIDs were introduced in 2004, over 250 have been approved,
now it’s Warrington’s time to shine! We
have lots of exciting plans and need to make sure that the people of Warrington
and further afield know about them. 14 north west agencies tendered for the
project but Cunning Plan’s approach to the brief impressed us all; their
experience, creativity and passion for the project made them the obvious choice
for such a high-profile project.”
James Adam, Managing Director at Cunning Plan said: “Our goal is to give Warrington an individual, authentic identity that everyone can get behind. We’ll be working closely with the BID, the business community and those living on the outskirts of Warrington to create a place marketing campaign that truly sets Warrington apart from its neighbours. It’s a hugely significant time for the town and we’re very excited to be a part of the journey.”