• It is vital the stakeholders are involved every step of the way. The brand for Warrington should feel like it was ‘co-created’ with the stakeholders.
  • We will work with them to:
  • Identify key characteristics of the potential brand for Warrington inspired by the town itself
  • Link the current perceived identity and projected images in relevant markets and
  • Design authentic, tailor-made, co-created experiences

 

  • So in essence, it’s about understanding what matters to the people of Warrington and creating a brand the speaks to them