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How to Keep Your Scheduled Content Relevant

Your Scheduled Content is Super-Boring!

Scheduling content on your social media has become a useful tool for marketers everywhere. By planning posts in advance, this will keep the content on your page up to date and make it look consistently active. Websites such as Loomly, Hootsuite and Facebook Business Manager make it very straightforward to plan exactly when posts are scheduled and sent out.

But how can you keep your scheduled content relevant? Here are some great ways to get the most out of it!

Check Awareness Days 

A great way to keep up to date with what’s happening in the world is through websites such as awarenessdays.co.uk. Webpages like this provides a calendar of events that are happening throughout the world. For example there is events such as National Baking Week, National Fishing Month or World Photo Day.

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You will need to make sure the events you are wanting to include are relevant to your page and brand. By hash tagging these events, it could potentially draw more attention to your post and ultimately gain more traffic to your page. Not only this, searching awareness days may give you more inspiration for content and can tailor your posts to make them more entertaining.

Keep up to Date

An effective way to keep the content on your social media pages relevant is to take a look at competitors pages. You can draw a lot on inspiration from observing a different way of writing content as well as the times they are posted out. For example, if you find a competitors post that has gained a lot of success, it may be worth noting ways in which it has been received well to the public. You can then tailor this to your own posts to make it more relevant and fresh.

An effective way to keep the content on your social media pages relevant is to take a look at competitors pages. You can draw a lot on inspiration from observing a different way of writing content as well as the times they are posted out. For example, if you find a competitors post that has gained a lot of success, it may be worth noting ways in which it has been received well to the public. You can then tailor this to your own posts to make it more relevant and fresh.

Different Types of Content

Each brand has different ways they communicate with the public on their social media pages. A way to keep the content relevant and interesting is to try posting different content types throughout the week. A content type is a way in which you create the information on a post before publishing it.

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There are different content types for the ways in which your brand page operates such as User-Generated Content, Behind the Scenes Content, Creative Content and Group Chat Discussions. All of these types of content provide a different perspective to the page and can make your overall scheduled content more entertaining to the specific audiences targeted.

Timings

This may seem like a very obvious way to keep your scheduled content relevant, however many people overlook the impact a timing of a post can be. You need to consider when your audience will be most engaged as well as if your post is actually relevant for that time of day.

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For example, if you want to promote coffee, not only do you need to consider when people consume this, but when the audience will be most engaged. This is where you would look to not only scheduling this in the morning but specifically slightly before rush hour begins when people are fancying their morning beverage.

Limit Promotional Posts

There’s nothing more off-putting to the public than constantly being bombarded with promotional advertisements. This is the same for pages on social media. Consumers want to be updated with great offers on their timeline but it’s about getting the balance between this and more entertaining content.

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The 80/20 rule is something that will ensure you get the most out of your content. This means that 80% of your content is creative led and 20% is promotional led. By doing this it will allow your activity to be more engaging and attractive to your audience.

Analyse Your Work

This is arguably one of the most important ways to keep your scheduled content relevant. Understanding how well your posts have done is a great insight into how you can plan future activity and gauging what your audience is receptive to.

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Tracking your content strategy and measuring what works best for each social media channel can be quite straightforward. Using tools such as www.sproutsocial.com can quantify these results in an easy format. By doing this you can gain better insights into how impactful you social media scheduling is.

Don’t Schedule and Forget

In the ever changing world we live in, it’s difficult to accurately predict exactly what will happen when writing up and scheduling your content. Something you wrote on Monday may not be relevant on Friday. This is why daily checks on your content plan is a vital way to keep your content current.

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You may want to look at the trending hashtags of the day. You can also create lists to help you keep up to date with industry news, competitors and any other relevant individuals. These methods are great ways to gauge if your content on the day is still important.

If you need help with your content, scheduling or analysis please get in touch with the Cunning Plan team.

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