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Building a brand, scoping out a smarter strategy, mining a new technology or simply bringing an idea to life. It’s part of the Cunning Plan adventure. And adventure and storytelling are the lifeblood of a brand. We’ll also make sure nobody messes with your logo. 

An established brand that needs refreshing to stay relevant, or a bold new brand with ideas above its station, the end-game is the same - we'll tease out a territory and create a rock solid identity that’s strong enough to survive and thrive in the outside world.

Brand Strategy

You’ve got plans for your brand. This is good. We have unique ways to help create, apply and manage your branding. Some clients enjoy being challenged. Others prefer an agency that simply knows the lay of the land, the cut-throughs and clever twists that get them where they want to be faster.

brand strategy

LEGO® Serious Play

Seriously... we are the only agency in the North West to have a certified LEGO® Serious Play Certified Facilitator. So apart from advising you not to walk around the agency in your socks, Cunning Plan offers Participatory Strategic Development Workshops using the LEGO® SERIOUS PLAY® materials and methodology. 

Read more about Lego Serious Play.
brand strategy

Copywriting & Tone of Voice

The right words say a lot about your brand, the wrong words say even more. We'll help you choose wisely, and create a consistent and unique tone that you own, and your customers recognise.

brand strategy

Brand creative and logo creation

We can make it bigger. Or smaller. More importantly, we can make your logo resonate and mean something. Your brand has a story to tell, your logo is the invitation to listen. 

Having worked your socks off to create a brand, we'll guard it, nurture and protect it with comprehensive and definitive guidelines for your partners and agencies to stick to.

brand strategy