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You’re a hotel. You need guests. You need a well-thought-out marketing campaign to get those guests. You need Cunning Plan. We can help re-energise an old hotel or start from the blueprints of a new one, driving guests through the door time and time again.

What We Do

We focus on driving direct bookings to your hotel rather than using online travel agents. We want you to be able to stand on your own and cut out the middle man. Through a mixture of digital marketing and clever branding, we can drive traffic to your website and get you established in your local travel industry. Simple.

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How We Do It

We have a team experienced in marketing hotels. All our methods will be tailored to suit your industry and the guests you’re looking for. We’ll check out your competition, analyse what you’re already doing and work with you to develop a marketing strategy. We don’t look for quick results, we look for long-term sales.

digital marketing agency

Customer Review Management

Reviews can either make or break a hotel, so let’s be sure yours isn’t the latter. Cunning Plan has the tools and techniques to manage your online presence and any negative press. We look across review platforms including Google, Facebook and Trip Advisor. We won’t let one bad review ruin your business. That would be so annoying.

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Local Presence

Through digital marketing and localised SEO, we can make sure you get noticed in your area. When people search for your town, you’ll be there. We’ll establish you as a notable part of your community.

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Social Media Management

Alongside managing your reviews, we’ll make sure your social media is a roaring success. We’ll build you a following of relevant people, post engaging and interesting content and make sure you get noticed. Social media is an incredible marketing tool so don’t be afraid to use it.

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Content Creation

To drive traffic to your website, we’ll work on your content strategy. This is vital to avoid those online travel agents and commission based middlemen. We know how to plan, create and distribute professional content that adds value to your hotel. Our services include:


  • Room and hotel photography
  • Video production
  • Blog wiring and strategy

Website Development

Image has a lot to do with the success of hotels. Shallow? Maybe. True? Definitely. If you have a poorly designed website, no matter how much traffic we drive you won’t make those all-important conversions. We’ll design you a five-star-worthy website to support your brand identity and show off all that you have to offer.


Don’t let your hotel become old and dusty – perk it up with some targeted hotel marketing from Cunning Plan. If you want to be fully-booked all year round, get in touch with us today.