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What is an infographic?

A well-designed infographic is a visual presentation of information intended to give an easily digestible overview of a subject via the use of graphs, charts, images, illustrations and icons. It should simplify a complicated subject or turn a boring subject into one that captivates it’s audience.

Within this blog I will go through why infographics should be an essential part to your marketing campaign, what skills are necessary to creating a successful infographic, the various styles of infographic and I’ll also show 10 examples of amazing infographic.

No matter what type of business you are running you need to be able to communicate with your audience. Businesses today are much more than just their services or products. They have social media accounts, websites and email campaigns. Each platform has to correctly communicate with the audience, infographics when used appropriately can be a great way to do this.

Infographic or Data Visualisation?

There is a lot of misconception over the difference between data visualisation and an infographic. Data visualisation is very similar to an infographic in that it is a clear representation of data through icons, graphs and images. Where they differ, and where infographics excel is in the narrative of the information. Elements of data visualisation such as pie charts, graphs and icons are used within an infographic as part of a larger narrative.

Why use Infographics?

Infographics have become a great way to successfully build brand awareness and inbound links at half the cost of standard online marketing campaigns. They have become tools to educate and inform used across various social media feeds but also used by governments and schools to display complicated data and information through infographics.


How to create a successful infographic?

When creating an infographic there’re obviously things to consider to maximise your chances of getting a lot of online coverage.
In this section I will show you some of the key factors you need to be successful and some potholes to try and avoid.


Narrative is essential in grabbing your readers attention and keeping the flow of the data. What are your readers going to grab on to? What is exciting about your topic? The narrative should tie together all the different elements and data within your infographic.

Infographic from Theplastiki.com



A well designed infographic is essential to hook your reader in.  Colours are essential in designing an infographic and can make or break it’s overall success. Colours can highlight specific information or obscure it. For example white text on a yellow block of colour can make an essential part of data go missing.

Just as colours are an essential part of your infographic so is font selection. The font selection should represent and support the larger narrative. It should give the reader an insight into the information they are about to be presented.

Poorly designed infographics can actually have the adverse effect and confuse or disinterest a reader. This is why carefully designing a graphic and making the information as clear as possible is vital. One of the major flaws of a poor infographic to avoids making it too long. You want the data to be eye catching, short, sharp and interesting.



The key is to make sure you have an important topic that you want to talk about.  Be original in your argument and visualisation of data. Probably most importantly make sure you know what your talking about. The likelihood is if you’re making up the facts and data your audience will know this and become disinterested. 


Different Infographic styles?

There are various types and styles of infographics and often infographics take different elements for from the several categories in order to best visualise their data. It is important that which ever style of infographic you choose suits the audience, data and narrative you want to portray.

All of these elements can be added together to better tell the story of your infographic.

Statistical Infographic

If you want to visualise survey results, present data from multiple sources, or backup an argument with relevant data, then a statistical infographic will work well.

A statistical infographic puts the focus on your data. The layout and visuals will help you tell the story behind your data. 

Infographic from Green Peace

Green Peace Infographic

Informational Infographics

Informational infographics are one of the most common seen and effective style of infographics. They are ideal for if you want to clearly communicate a new or specialised concept, or to give an overview of a topic.  

Typically, an informational infographic is divided into sections with descriptive headers. Numbering each section will help your infographic design flow.

Infographic by Nikole Wohlmacher


Timeline Infographics

A timeline infographic is an effective way to visualise a story or the history of something. It is also a clearer way to highlight important dates, or to give an overview of events.

Normally the information on display is connected to a central line that is used as a guide for the reader. The points can be illustrated and have a brief description for each point in time.

Infographic by Logitech


Process Infographic

Similar to a timeline infographic but where a timeline will show a chronological story, a process infographic is ideal for providing a summary or overview of steps in a specific process. One of the most famous and original process infographics is the Lego instruction manual.

The process infographic allows the reader to follow the process step by step with clear instructions as to how to progress. Numbering this process and using visual clues like arrows to indicate where the eye should go next will make the reader’s experience even easier.

We found this infographic on Customers 1st


Geographical Infographic

A location-based infographic uses a map to visualise geographical data. Different types of map charts work better for different types of data 

Geographic infographic design best practices:

  • Use a heat map to visualise density by area, and to create a hierarchy of data.
  • Compare location-based information or to shows changes over time.
  • Clearly label points on a map to make your data easier to understand at a glance.

View the infographic in full here


Comparison Infographic

This style of infographic is a popular way to compare products. Typically, comparison infographic are split down the middle vertically or horizontally, with one option on each side.

The key to this style is highlighting the option you want the reader to pick. 

This infographic was created by MDG Advertising - view it in full here


Hierarchical Infographics

A hierarchical infographic can organise information from greatest to least. This normally visualised in a pyramid or flow chart. 

View the infographic in full here


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