A well designed infographic is essential to hook your reader in. Colours are essential in designing an infographic and can make or break it’s overall success. Colours can highlight specific information or obscure it. For example white text on a yellow block of colour can make an essential part of data go missing.
Just as colours are an essential part of your infographic so is font selection. The font selection should represent and support the larger narrative. It should give the reader an insight into the information they are about to be presented.
Poorly designed infographics can actually have the adverse effect and confuse or disinterest a reader. This is why carefully designing a graphic and making the information as clear as possible is vital. One of the major flaws of a poor infographic to avoids making it too long. You want the data to be eye catching, short, sharp and interesting.