Angel Central Brand & Strategy
Angel Central is now a fantastic shopping and entertainment centre in the heart of London’s fashionable borough of Islington – but it wasn’t always like that. In 2013, Cunning Plan was brought in to help rebrand the then ‘N1 Centre’, a variety of shops, restaurants, a music venue and cinema with no sense of ‘place’.
Following a series of consultations with stakeholders (tenants, the owners, staff etc) as well as customers (and non-customers), we developed a new brand to focus on the centre’s place at the heart of Angel.
Branding. Design. SEO. Content Marketing.
A new identity was designed and rolled out onto signage, digital assets including website and social media content campaigns. Tenant engagement was vital, through constant communication and supporting the Centre Management team to achieve ‘buy-in’ from from the stores, restaurants and venues was key to the campaigns success.
Delivered for Angel Central:
Internal tenant engagement
The team at Cunning Plan is an extension of our internal marketing team.
I completely trust them to deliver great results, be creative and help support the business. We have worked closely together for many years on a variety of projects – their understanding of the retail sector is second to none.