Hallmark Hotels was looking to grow its social media following and generate brand awareness in a particularly crowded market place.  An original social media campaign was required to cut-through all of the noise created by its competitors and communicate the brand’s personality.

As Hallmark Hotels was a dog-friendly group, we used National Pet Month and April Fool’s Day to create a single piece of social media content that would be both believable and absurd.

A wedding package was also set up on the Hallmark Hotels website providing more details on the package and allowing users to submit their enquiry.