JCB E-Commerce

We’ve worked with JCB for more than a decade, across sub-brand identities, photoshoots, product and launches such as the Toughphone and Workwear brands to name but a few.

With our in-depth knowledge of their brands and audience, we worked with JCB’s Workwear licensee Progressive Safety to further develop the brand and create a fully transactional e-commerce website to rival the top workwear brands such as Dickies, Scruffs and Snickers.

Digital. Design. Photography.

The challenge was to refresh the look and feel of the website – keeping it in line with the iconic branding of JCB, whilst also allowing for the assets and structure to be used across both digital and print.


Visual identity
E-Commerce website
Product Brochure
Video production


Uplift in direct sales


Increase in site traffic

Joanne Dyson, Marketing Manager | JCB Workwear

James and the team at Cunning Plan exceeded all expectations with incredible creativity, photography direction and flawless management of the project from start to finish. They are a pleasure to work with and we look forward to continuing working with them for many years to come.

Joanne Dyson, Marketing Manager | JCB Workwear