JCB E-Commerce

We’ve worked with JCB for more than a decade, across sub-brand identities, photoshoots, product and launches such as the Toughphone and Workwear brands to name but a few.

With our in-depth knowledge of their brands and audience, we worked with JCB’s Workwear licensee Progressive Safety to further develop the brand and create a fully transactional e-commerce website to rival the top workwear brands such as Dickies, Scruffs and Snickers.

Visual identity. Photography. E-Commerce Website. SEO. Product Brochure. Video Production.

The challenge was to refresh the look and feel of the website – keeping it in line with the iconic branding of JCB, whilst also allowing for the assets and structure to be used across both digital and print.


Uplift in direct sales


Increase in site traffic

Joanne Dyson, Marketing Manager | JCB Workwear

James and the team at Cunning Plan exceeded all expectations with incredible creativity, photography direction and flawless management of the project from start to finish. They are a pleasure to work with and we look forward to continuing working with them for many years to come.

Joanne Dyson, Marketing Manager | JCB Workwear