Barons Quay shopping centre in Northwich required a schedule of festive events that would drive footfall during a key sales period.  To promote the events an engaging creative that would work across print and digital media was required.

Events & creative campaign

Instead of the ordinary Santa’s Grotto we looked at staging more engaging events that would appeal to a wide range of audiences.  A giant snow globe and festive Photo Booth provided a footfall driving experience for shoppers, while also generating amazing user generated content that would increase engagements on social media and increase awareness of the centre.

While the Community Day and children’s Christmas crafting session encouraged shoppers young and old to take part in the festive fun.

The campaign creative ‘Quay to a Great Christmas’ tied all the elements together and provided a strong branded message for all marketing collateral.