Barons Quay shopping centre in Northwich required a schedule of festive events that would drive footfall during a key sales period. To promote the events an engaging creative that would work across print and digital media was required.
Events & creative campaign
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Instead of the ordinary Santa’s Grotto we looked at staging more engaging events that would appeal to a wide range of audiences. A giant snow globe and festive Photo Booth provided a footfall driving experience for shoppers, while also generating amazing user generated content that would increase engagements on social media and increase awareness of the centre.
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