Warrington has always been seen as a place that people pass through – with significant investment to reinvigorate the Town Centre and its offering, that perception needed to change.
Brand Strategy. Brand Design. Creative Campaigns. Website Development. Integrated Advertising, Launch Activity. Digital & Social Campaigns
Targeted towards residents, businesses and visitors within a 10mile radius, the Warrington is Happening brand was born out of strategic insights and the aspiration for Warrington to be more City Minded.
From the initial stages of research and strategy, it was clear that what was needed was a brand that could be flexible enough to talk about past glories and future plans, what’s happening right now and what will happen tomorrow. The name and creative were born out of the need to talk to, and attract disparate audiences with a single consistent voice; sounding and looking current and exciting without falling into place branding stereotypes.
