Infographics offer an engaging way of bringing otherwise pretty dull data to life. The popularity of this form of communication has lead to an abundance of infographics taking over blogs, websites, and social media channels. With increased popularity comes more competition to be seen, and in turn, Content Marketers are left with the key question of how to make their infographic stand out…
Quick interlude, if you need to know more basic infographic info such as what they are and the right dimensions for social media and web, click here!
OK, here goes, our tips for killer infographics:
Organise Your Infographic
First things first, you’ll need to ensure your information is organised efficiently. It’s essential to plan your infographic succinctly. What’s the infographic about? Who’s it for? How should it look? What message are you trying to convey? Take a minute to establish the answers to all of these questions, as they will be the foundation for your infographic.
Next you’ll want to create a general layout. It’s important that you present your information in a clear manner so it’s easy to read, with a mixture of text and imagery. Remember the average attention span is 8 seconds, so be sure to keep your facts or stats short and snappy and then move onto the next.
Have you got the right data or facts? It all starts with choosing the right information for your graphic. The information that you present should be shocking, exciting, humorous. In order to make an impact, it should evoke some emotion in the reader. Make your infographic a memorable one.
Making It Memorable By Creating A Hook
Infographics are all about telling stories or presenting information in a dramatic structure. Create a structured build up for the audience to encourage them to carry on reading. Start off simple offering some introductory information, keep the reader drawn in and guide them through until they reach the most important message. The last piece of information should convey a memorable or impressive fact/piece of data!
To make sure your design pops, you’ll need to work the latest trends and styles. To compete with the masses of online visuals you see, rather than offering your viewer a static image, add some movement and animation to your infographic – interactive features are sure to capture the viewers attention. You can bring illustrations of animals, cars, people to life. This way people’s eyes are drawn to the movement in the image, keeping their attention for longer.
In a social media world of 8 second attention spans and a higher demand than ever for visual interpretation on imagery, adding animation to your infographic puts the cherry on top of the cake and will more importantly put you ahead of your competitors designs!
As subjective as it may be, there’s no doubt that colour affects our moods and perceptions. For this reason, selecting the right colour scheme will enhance the effective of the message that you want to get across. Here’s a few general rules to keep in mind when considering your colour palette:
Don’t use any more than 4 – you want to keep it interesting but not overpowering.
Pick 1 or 2 main colours that are clear and bold, and 2 or 3 more subtle colours to support these. Utilise a range of shades of your colours, as appose to new colours.
White spice is underrated. Whilst you want to fill your space, you also want to keep the eyes relaxed, don’t blind your audience with something to overpowering.
A great way to pick out a colour theme is to go off the topic. If your infographic is work related, base your theme around your brand colours.
Typography is extremely valuable and popular when creating infographics, painting a quote in a visual format helps verbalise thoughts and feelings, sends a memorable message, and it’s highly sharable! Playing around with sizes and font could include aspirational, humorous or educationally facts, quotes, and stats that will make your audience want to read on. Play around with the typography! Remember that you’re not creating a boring print design so don’t be afraid to use a number of fonts and sizes to fill the space and make the overall design look intriguing.
Depth & Dimension
Show off your skills by adding depth to your image, whether this is 3D illustrations or incorporating photographs alongside vectors. Adding a 3D effect can be great for bringing something like a pie chart to life, and in turn, adding a depth that keeps the reader interested. On the other hand, you can step back from the graphic part of these designs and move to photography. Infographics that utilise real life shots are a breath of fresh air and something a bit different from your usual crowded cartoon style imagery.
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