BARONS QUAY LOOKS TO THE FUTURE WITH CUNNING PLAN

Manchester’s Cunning Plan Marketing has added to its list of destination clients with a new brief from Barons Quay in Northwich.

Barons Quay, which opened in 2016, is a retail and leisure hub in the centre of Northwich. It is home to a 68,000 ft Asda, fashion stores including H&M and River Island, an Odeon cinema, restaurants and Barons Quay Social, a new food and drink market.

The 12-month retainer includes social media management, community projects, content creation, events, design and print.

Lina Higuita Centre Manager at Barons Quay said: “Despite the current situation, Barons Quay is still supporting its customers and tenants via social updates and we are also busy planning a campaign for when we come out of lockdown and welcome people back to the centre.

“For this job we need an experienced agency that can adapt to the current situation and be as proactive as possible. Cunning Plan has already brought creativity and strategic thinking to our social campaigns and we are very much looking forward to a great year of working together.”

James Adam, Managing Director at Cunning Plan said: “Barons Quay is a great example of a scheme that is looking ahead while still communicating with its tenants and customers during this difficult time. The management team recognises that this is the time to be investing in marketing and we are pleased to be helping them through this while also planning footfall driving activity for the future.”