Shopping Centre Marketing

Marketing Strategies That Drive Footfall

At Cunning Plan, we believe that successful marketing isn’t just about selling—it’s about creating genuine connections. We craft marketing strategies that not only position your shopping centre as a retail destination but also as an integral part of the local community. By highlighting your centre’s role in supporting the town, we foster a sense of pride and loyalty that brings customers back time and again.

We focus on engaging the local community through targeted campaigns that speak to their needs, interests, and values. Whether it’s collaborating with local organisations, hosting community-driven events, or spotlighting local businesses, we ensure your shopping centre feels like the beating heart of the area.

Events That Engage

Events are a powerful way to increase footfall and keep your centre buzzing. We plan and promote engaging events that align with your brand and attract diverse audiences, from local families to visitors from further afield. Whether it’s seasonal festivals, pop-up markets, or family-friendly activities, we manage everything from concept to execution, ensuring each event is a hit with your audience and your retailers.

Supporting Your Retailers

Your tenants are the lifeblood of your centre, and their success is yours too. That’s why we work closely with retailers to support their marketing efforts, from in-store promotions to collaborative campaigns. By fostering strong relationships with your retailers, we create a thriving shopping environment where both centre management and tenants benefit from increased visibility and sales.

Engaging Advocates & Influencers

In addition, we know the power of word-of-mouth marketing. That’s why we seek out and work with community advocates and influencers—people who are already deeply connected to your audience. These trusted voices help amplify your message, bringing credibility and excitement to your brand. By leveraging their influence, we extend your reach and create authentic connections that inspire loyalty and boost footfall.

Driving Digital Engagement

In today’s world, digital marketing is key to reaching and engaging your audience. We use a variety of digital strategies to boost your shopping centre’s online presence and connect with customers in meaningful ways.

Social Media Marketing: We leverage platforms like Facebook, Instagram, X (formerly Twitter), and TikTok to craft tailored social media strategies that capture attention and build a loyal following. Our content is designed to inspire visits and engagement.

Search Engine Optimisation (SEO): We ensure your shopping centre ranks high in search results, making it easy for potential visitors to find you. By optimising your website and digital presence, we drive organic traffic and increase visibility.

Email Marketing: Our tailored email campaigns keep your customers informed and excited about upcoming events, promotions, and centre news. By delivering personalised content, we help build customer loyalty and increase repeat visits.