Hotel & Hospitality Marketing
Turning lookers
into bookers
and bookers into
advocates
With over 25 years of experience in hotel marketing, we know it’s not just about getting heads in beds—it’s about turning interest into bookings, boosting the value of each stay, and creating a guest experience that brings people back time and again. At Cunning Plan, we don’t just market hotels; we turn them into must-visit destinations.
Bespoke Marketing Strategies
There’s no such thing as a cookie-cutter approach in hotel marketing. Each hotel has its own personality, clientele, and goals, and we’re here to help you shine. We create bespoke marketing strategies tailored to your hotel’s unique vibe, ensuring that everything we do, from web design to social media, reflects what makes your hotel special. Whether it’s a boutique hideaway or a city-centre hotspot, we make sure your marketing is as distinctive as your rooms.
Website Development That Converts
Your website is your virtual front desk, so it needs to do more than look pretty—it has to convert visitors into paying guests. We design websites that give potential guests a taste of the experience you offer while making it incredibly easy for them to book. We also focus on upselling add-ons like spa packages or late check-outs to increase the value of each booking. Seamless user experience, clear calls to action, and a sprinkle of hotel personality—these are the ingredients that turn browsing into booking.
Bringing Your Hotel’s Personality to Life
No two hotels are alike, and your marketing should reflect that. We make sure your hotel’s unique personality shines through in everything we do. Whether it’s quirky, luxurious, or family-friendly, we create content that connects with your audience on a personal level and nudges them towards a booking. Because at the end of the day, people don’t just book rooms—they book experiences.
Targeted Digital Marketing Mix
Getting the right guests into your hotel requires the right marketing mix. We dive deep into understanding your audience and what matters most to them. Then, we craft the perfect blend of search, social media, PR, partnerships, and email marketing to reach them. Experience has shown us that hitting the sweet spot between these channels is the key to driving revenue.
Social Media that Sells
Let’s face it: a lot of your future guests will make their booking decision without even visiting your website. They’ll do it through your social media. That’s why your social channels need to be on point, showing off your hotel’s personality, amenities, and everything you’ve got going on. From beautiful images to important info like how to book and what to expect, we make sure your social media is not only scroll-worthy but booking-worthy.
Organic and Paid Search
When people search for your hotel by name, you’ve already won half the battle. But what about those looking for a place to stay in your area? We combine the best of both worlds—organic search strategies that help you climb the rankings naturally, and paid search campaigns that boost visibility right when you need it. Over time, we help optimise your content so you’re spending less on paid search and more on what really matters—delivering an unforgettable guest experience.
Maximising Guest Loyalty
It’s five times cheaper to get a repeat guest than a new one—so we make sure your existing customers keep coming back. Through targeted remarketing on social media and search platforms, as well as carefully crafted email campaigns, we keep your hotel top of mind for past guests. Whether it’s a gentle nudge or an irresistible offer, we make sure they can’t wait to book that second (or third!) stay.
How do we
Outwit
Ordinary:
Get in Touch
Ready for your Hotel to Outwit Ordinary – come with us!
Together, we can create marketing that converts browsers into bookers by creating an experience they cannot resist.
“...Cunning Plan provides the perfect balance between strategic thinking and delivering practical, measurable results. “...Cunning Plan provides the perfect balance between strategic thinking and delivering practical, measurable results. “...Cunning Plan provides the perfect balance between strategic thinking and delivering practical, measurable results.
“Cunning Plan provides the perfect balance between strategic thinking and delivering practical, measurable results. They understand how to create a sense of place, how to appeal to multiple audiences and really get to the heart of what makes a destination special.
Start your
journey
with us
To discuss a project, or to find out how we can
outwit ordinary for you