Brand Identity

At Cunning Plan, we offer a comprehensive range of services to develop and enhance your brand identity. We work closely with you and your audience to ensure that every element reflects your brand’s core values and resonates with your target audience.

Brand Discovery and Strategy

• Understanding your brand is the first step in creating a strong identity. Our brand discovery process involves in-depth research and workshops to uncover your brand’s mission, vision, values, and target audience. We then develop a strategic foundation that guides all subsequent branding efforts, ensuring consistency and alignment with your business goals.
• This is where Lego Serious Play can often enter the picture – we are one of a few agencies that have a Brand Strategist that is also a qualified Lego Serious Play practitioner. We use the process to gain deep insight into your brand, your values and your audience’s pains, needs & desires.

Naming

• We are also able to support destinations with naming their venue. We follow a strict process balancing science and art to come up with names that are memorable, authentic and crucially can be registered across all platforms. Sometimes this means changing a name or refining one already in place – we question everything to ensure all elements of the brand are right for the customer.

Logo Design

A logo is the heart of your brand identity. It’s the visual symbol that people will associate with your brand.

It’s not just about writing your company name in a nice font and plonking a nice icon above it.

Our designers create unique, memorable logos that encapsulate your brand’s essence and leave a smile in the mind of the viewer. We ensure that your logo is versatile, scalable, and works effectively across all mediums.

Color Palette and Typography

Colors and typography play a crucial role in conveying your brand’s personality and tone. We develop a cohesive color palette and select fonts that reflect your brand’s character and are consistent across all your marketing materials. These elements are carefully chosen to evoke the right emotions and make your brand instantly recognisable.

Visual Elements and Imagery

The visual elements and imagery you use contribute significantly to your brand’s identity. We create custom graphics, icons, and imagery that align with your brand’s style and message. Whether it’s for your website, social media, or print materials, we ensure that every visual element reinforces your brand’s identity.

This may include commissioning photo or video shoots to create assets that will be on brand and can be used in all future collateral.

Brand Guidelines

Consistency is key to a strong brand identity. We develop comprehensive brand guidelines that detail how to use your brand’s visual and messaging elements correctly. These guidelines ensure that everyone involved in creating your brand’s communications, from designers to marketers, internal and external, maintain a consistent look and feel across all platforms.