About
Us
A team with
a passion
for places
Cunning Plan was founded in 2009 and for the past 15 years we’ve been working with towns, shopping centres, hospitality venues and attractions to help drive footfall and grow businesses.
We firmly believe
MARKETING MEETINGS SHOULD BE YOUR FAVOURITE MEETINGS
It’s our job to bring ideas, opportunities and activity that excites us as much as our clients and their customers.
Destination Marketing Specialists
The Cunning Plan team brings together marketing and brand strategy for destinations with a wealth of experience actually running marketing for hotels, shopping centres, towns and venues.
We are equally happy devising a strategy as we are drafting posts and creative content for social media – the goal is always the same, driving people to our clients places.
Marketing for BIDs
We’ve supported Business Improvement Districts with brand development, ad hoc campaigns and ongoing marketing support. We help them strike the balance of marketing the amazing work BIDs do with the job of promoting their town or city to prospective visitors.
Shopping Centre Marketing
Whether it’s a shopping centre, retail park, entertainment complex or leisure scheme – we work with Centre Managers, landlords, asset managers and letting agents to help market schemes and support their tenants. Driving footfall with campaigns, events, engaging social and community engagement is at the heart of what we do.
Hotel marketing
Hotel marketing is unlike any other business. You’re a destination, a venue, a restaurant, accommodation and much more. You have corporate customers and leisure guests. Wedding bookers and casual diners and you have to appeal to them all without alienating any of them. We work with small hotel collections across the UK to communicate their message, drive visitors and convert bookings.
Attraction Marketing
From small scale events to national attractions, we help sell tickets and drive footfall. We understand the secret to marketing attractions is conveying what the experience will be like, before people arrive. Our job is to capture the experience and ensure it’s in every piece of marketing.
Our Values
Start your
journey
with us
To discuss a project, or to find out how we can
outwit ordinary for you