Marketing Towns for BIDs
Making memories
and delivering a
great experience
In towns and cities across the UK, Business Improvement Districts (BIDs) play a crucial role in driving economic growth, enhancing public spaces, and fostering a sense of community.
Striking the balance of letting the levy payers know about the amazing work BIDs do and driving new visitors to your town or city can be hard. We work closely with BIDs and their numerous stakeholders around the UK to help promote their destinations as amazing place to live, work and visit as well as supporting the organisations running the BID to help them secure ‘YES’ votes come ballot time.
Understanding the Audience
We dedicate time to understand what makes a town or city unique, we get to know the businesses and talk to the visitors to get to know the good and bad, the positives and the negatives. We know that what works well in one location will not necessarily work in another. We embed ourselves and spend time in the location to really understand what drives the various audiences and ensure that when we are creating content, managing social media or designing campaigns for BIDs – they always hit the mark and deliver great results.
A Strong Identity
A strong, cohesive brand identity for both BID and Destination is the cornerstone of any successful BID marketing strategy. This involves crafting a brand that reflects the unique characteristics of the area, from its history and culture to its economic potential. At Cunning Plan, we start by conducting in-depth research to understand the essence of your destination. We then develop a brand that resonates with both local stakeholders and visitors, creating a sense of pride and community.
Digital Marketing Strategies
A BID digital marketing strategy is vital in reaching the various audiences in a cost effective manor. We provide comprehensive digital marketing services, including:
Website design and Management for BIDs:
- Depending on the needs of the destination we can support with the design of new BID websites or restructuring to separate the BID messaging from the destination communications.
- We build user-friendly, informative, and visually appealing websites that communicate the work the BID is doing. We design and manage websites that serve as a hub for all BID-related information, resources, initiatives and events as well as business directories.
- We can also create destination websites aimed at visitors, keeping the messaging separate and allowing the BID to talk about its initiatives whilst the destination website promotes the town itself.
Social Media for BIDS:
- Creating communities is at the heat of our social media campaigns. We identify the best channels to use to communicate with the BIDs’ audiences and create content bespoke to that channel. Our team creates and manages social media campaigns that highlight local events, promote businesses, and foster community interaction.
Content Marketing for BIDs:
- High-quality content, such as video, photography, blogs and newsletters, has massive a impact on your BID’s visibility and the perception of the town. We visit the destinations regularly to capture content in person and produce engaging posts that showcase the unique stories and strengths of your town.
BID Event Promotion
- Events are a key component of BID activities, drawing visitors and boosting local businesses. Our event promotion services ensure that your events are well-publicised and well-attended. From crafting compelling event content and promotion to managing targeted advertising campaigns, we handle all aspects of event marketing. Following the event we have comprehensive reporting to demonstrate the impact of the event on the town.
Community Engagement
Engaging the local community is essential for the success of any BID. We implement strategies to foster community involvement and gather valuable feedback. This includes:
- Surveys and Polls: Understanding the needs and preferences of local stakeholders helps tailor marketing efforts more effectively.
- Public Meetings and Forums: Organising and promoting public meetings encourages active participation and transparency.
Measuring Success
We believe in the power of data-driven decision-making and delivering an exceptional ROI on our activitiy. Our team uses analytics tools to track the success of social media, marketing campaigns and events, providing regular reports that highlight key performance metrics. This allows us to continually refine our strategies, ensuring maximum impact and return on investment.
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Ready for your BID to Outwit Ordinary – come with us!
Together, we can create a thriving, vibrant community that stands out in the hearts and minds of all who visit.
“...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none.
“The team at Cunning Plan is an extension of our internal marketing team. I completely trust them to deliver great results, be creative and help support the business. We have worked closely together for many years on a variety of projects – their understanding of the retail sector is second to none.
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To discuss a project, or to find out how we can
outwit ordinary for you