Markets Marketing
Ensuring Markets
embrace the community
and celebrate traders
We understand that markets need to tap into their communities to continually drive footfall. To ensure people know about a market, marketing needs to both inspire a visit and give people the information to make locals feel compelled to visit. At Cunning Plan, we know the right marketing mix to ensure your market is a must visit that drives footfall to site and sales for your all important traders.
How do we do it?
We hear so much about the high street struggling, but we strongly believe markets buck that trend and by having a strategic marketing plan in place, we can make your market the highlight of the town. The right approach can drive footfall, increase sales, and build return visitation, making you the envy of the town.
At Cunning Plan, we specialise in creating marketing strategies that ensure markets are thriving community hubs that people want to support. With over 25 years of experience in destination marketing, we know how to attract customers and keep them coming back.
We’re all about places and people. At all of our market clients we get to know both our traders and their stalls like the back of our hand.
With this level of understanding and real rapport, we can create honest and authentic marketing plans which will resonate with a local audience.
Marketing Strategies That Drive Footfall
At Cunning Plan, we believe that successful marketing isn’t just about selling—it’s about creating genuine connections. We craft marketing strategies that not only position your market as a place to buy things but also as an integral part of the local community. By showing how your market fits into the wider town culture, we create a feeling of community spirit and loyalty that encourages people to continually come back.
We focus on engaging the local community through targeted campaigns that speak to their values – every town and market is different. Whether it’s collaborating with local organisations or finding key influencers that people trust and listen to, we ensure your market becomes a focal point for the community.
It’s All About the Traders
We believe the secret sauce to promoting your market is the traders themselves. We work directly with each trader to help them amplify each other and the market as a whole – together we are stronger than the individual people. We work hard to highlight the amazing traders and their products, to show the variety and quality of what’s available.
We also educate the traders so their own marketing is elevated, which then helps the greater good and improves visibility for everyone. We strongly believe that if one trader does well, the whole market benefits.
Experience and Passion
We’ve been supporting markets for over 10 years and have worked with some of the largest and smallest in the North of England. We continue to focus on this area because we have a passion for helping markets succeed. We believe they are integral to the health of communities and can be a catalyst for change. As our work below shows, we know how to get the results that matter – driving football, engagement and ultimately sales.
Engaging and Quality
We don’t believe value for money should come at the loss of quality. Our custom process allows us to deliver high quality content and engage directly with your audience, which always delivers the best results and expands the reach of your message. We’ll find key members of the community that can influence, as well as ensure the voice of the area is heard and included.
Driving Digital Engagement
In today’s world, digital marketing is key to reaching and engaging your audience. We use a variety of digital strategies to boost your market’s online presence and connect with customers in meaningful ways.
Social Media Marketing: We leverage platforms like Facebook, Instagram, X (formerly Twitter), and TikTok to craft tailored social media strategies that capture attention and build a loyal following. Our content is designed to inspire visits and engagement.
Search Engine Optimisation (SEO): We ensure your market ranks high in search results, making it easy for potential visitors to find you. By optimising your website and digital presence, we drive organic traffic and increase visibility.
Email Marketing: Our tailored email campaigns keep your customers informed and excited about upcoming events, promotions, and exciting new traders. By delivering personalised content, we help build customer loyalty and increase repeat visits.
Website: The digital storefront of your market. We ensure it looks good, it is compliant and delivers all the right information – a mix that will engage and drive footfall.
Our Work
How do we
Outwit
Ordinary:
Get in Touch
Ready for your Market to Outwit Ordinary – come with us!
Together, we can create a community focused market that people want to visit.
“...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none.
“The team at Cunning Plan is an extension of our internal marketing team. I completely trust them to deliver great results, be creative and help support the business. We have worked closely together for many years on a variety of projects – their understanding of the retail sector is second to none.
Start your
journey
with us
To discuss a project, or to find out how we can
outwit ordinary for you