Devonshire Hotels Picks Cunning Plan For Brand And Website Brief
The Devonshire Hotel and Restaurant Group has appointed Cunning Plan Marketing to work on the brand and develop a new website following a competitive pitch process.
The Manchester-based digital agency beat five other agencies to win the business, which includes brand development and creating a one-stop bookings website that will bring together the company’s portfolio of three luxury hotels, two inns, restaurants and over 24 self-catering cottages.
The Cunning Plan team, who’s previous hotel credentials include working with Hallmark Hotels, will be working alongside marketing strategist Tim Watson, to deliver a new brand positioning for the hospitality group, as well as bringing the current 11 websites under one site to make it easier for guests to make bookings and increase sales across the sites.
The Devonshire Hotels and Restaurants Group Limited is famously owned by the Duke and Duchess of Devonshire, with hotels, self-catering cottages and restaurants located in rural locations on both the Bolton Abbey Estate in North Yorkshire and the Chatsworth Estate in Derbyshire.
“The challenge for Cunning Plan is to bring together our eclectic mix of hotels, boltholes and restaurants under one consistent brand while not losing any of their individual charm. We were impressed by the agency’s hotel and destination experience, which when combined with their creativity and tech know-how, made them the obvious choice for this exciting project.”
“We love working with hotels and destinations and so to be working with such a prestigious hospitality group is a dream come true for myself and the team. We will bring together the group’s beautiful properties, rich heritage, countryside locations, award-winning restaurants and spas for the first time to enhance the online user experience as well as strengthen the brand in a competitive market place.”
“...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none.
“The team at Cunning Plan is an extension of our internal marketing team. I completely trust them to deliver great results, be creative and help support the business. We have worked closely together for many years on a variety of projects – their understanding of the retail sector is second to none.
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