The Power of Local Influencers for Shopping Centres
Local influencer marketing is one of the most powerful ways to drive footfall to a shopping centre and when done correctly is incredibly cost-effective.
Cunning Plan is delighted to announce the launch of our industry-first white paper about how to use local influencers in Shopping Centre marketing.
Whilst the term ‘influencer’ conjures up images of celebrities and Youtubers with millions of followers that charge 000’s just to mention your product, the reality on a local level is very different and you might well be able to generate real interest in your shopping centre for the price of a cup of coffee!
Utilising local marketing is key for any shopping centre to help raise awareness in the local area and highlight the events and offers available. Influencers are now a key part of that local marketing strategy because they give you the opportunity to reach a wider local audience, via a voice that they trust.
We know from experience that people can be sceptical about influencers for shopping centres, so the white paper includes examples of where they have been used in real life so you can see how easy it is and the powerful results you’ll get.
What You’ll Get
By downloading our white paper, you’ll be able to achieve the following…
- A guide to how to find an impactful local influencer
- Increase footfall through improved awareness
- Grow your online presence
- Discover an algorithm to help you spot a good influencer and how to pay them
- Ultimately, how to drive value for money marketing- local influencer marketing can be very cost effective
“...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none. “...their understanding of the retail sector is second to none.
“The team at Cunning Plan is an extension of our internal marketing team. I completely trust them to deliver great results, be creative and help support the business. We have worked closely together for many years on a variety of projects – their understanding of the retail sector is second to none.
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