Social Media & Content

No Cookie Cutter Content

• At Cunning Plan, we don’t do cookie-cutter content. We visit your destination, walk the streets, film reels, take photos, and interview the people who make your place tick. We capture the essence of your location, creating authentic content that feels alive. Our job? To tell the real story of your destination, not just what looks good on paper.

  Once we’ve captured the magic, we get to work on making it trend. We blend the latest social media trends with the unique story of your place, turning heads and keeping audiences engaged. From picturesque shots to punchy reels, we create content that speaks to your audience, not at them.

Working with Influencers

• We’re not talking about any old influencer with a flashy profile—no, we’re laser-focused on finding people who are truly engaged with their followers. Our team specialises in identifying influencers whose communities actually listen, trust, and engage. These advocates don’t just bring your destination to more eyes—they bring credibility, authenticity, and a little sparkle.
• We connect our clients with influencers who know how to turn a casual mention into serious interest. Whether they’re foodie bloggers, travel enthusiasts, or local culture aficionados, these influencers help you reach a wider audience and build trust in your brand. After all, nothing says “this place is worth visiting” like a recommendation from someone their audience already loves.

Paid Social

• Social media ads? Yeah, we do those—whether it’s a quick post boost to get some extra eyeballs or a multi-channel campaign that drives ticket sales, bookings, or footfall. We know how to make paid work for you, without you feeling like you’re throwing money at a wall and hoping something sticks.
• From strategy to execution, we handle all the details. We’ll help you get the most out of your budget and ensure the right people see your ads at the right time. It’s not about splashing cash—it’s about spending smart and seeing results.

Monitoring & Engagement

Creating content is only half the battle. Social media is about being, well, social. We don’t just post and forget. We keep an eye on what’s happening, respond to your audience, and engage in meaningful conversations to boost your presence.

Our team constantly monitors to find opportunities—whether it’s jumping in on a trending topic or changing how people perceive your destination. We’re always on the lookout for ways to grow your audience and make sure your place is buzzing online, as well as in real life.